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Article created by: Oleg Tarasenko

The Universal Declaration of Human Rights states that “All human beings are born free and equal in dignity and rights.” This is absolutely true, but this doesn’t happen with countries. Some have oil or diamonds in their depths, some don’t have access to the sea, and some have aggressive neighbors for a long time…

But what countries and people have in common is that just as any person can become a self-made one, rising from the very bottom to the top, or completely lose everything they had, a country can also make a real 180° turn – for both better and worse. And this viral thread in the AskReddit community is dedicated to such examples.

More info: Reddit

Modern glass building with surrounding trees and open dirt field under clear blue sky, illustrating country rebranding concept.

Botswana. They went from the poorest and most uneducated country in Africa, to one of the richest and most modern. This was all largely due to the visionary first president that they had, Sir. Seretse Khama. They’ve had no civil wars, coups, nothing.

BlackbeardsPegleg , Fernando Hidalgo Marchione Report

Aerial view of historic cityscape with old buildings and green trees representing country rebranding concept. Lithuania. They went from the misery of USSR to the best growing country in Europe. Nominal GDP grew 276% from 1990 and they are erasing all the Soviet architecture (or restoring it) in favor of modern infrastructures. Stunning 

brando1710 , Ulrika Report

Historic European cityscape showing old towers and rooftops, illustrating country rebranding and urban transformation concepts. Biased, but Estonia. Former USSR. Lead the way of anything IT related for decades. We’ve had pretty much our whole life digital for decades. Nowadays some other countries are catching up, but E-stonia is cool.

HHegert , Ulrika Report

Aerial view of a coastal city with houses and streets, illustrating country rebranding and urban transformation discussions. Iceland. People 20-30 years older than me who worked in nursing homes would sometimes welcome people who’d literally lived their entire lives on a farm with grass roofs and no electricity. Went from a poor, isolated, extremely homogenous and unremarkable country to one of the best countries in the world by many if not most metrics in the span of a century.

My girlfriends grandmother grew up in a tiny village in the west fjords totally isolated from the world, no water, no electricity, they had to walk over the mountains to the next fjord if they wanted to go meet boys.

empetrum , Chris Yunker Report

Cityscape view with historic and modern buildings under a partly cloudy sky, illustrating country rebranding concepts. I swear, maybe 2 decades ago Finland was the most depressed country on the planet. There was even a news show about it. The people were unhappy and not accustomed to making eye contact and had a high rate of depression.

Today, somehow, they are the happiest most well-adjusted people on Earth.

ScumEater , Henri Sivonen Report

River view with a historic bridge and classic buildings showcasing urban architecture and country rebranding significance. Singapore. Wasn’t too long ago that they were so poorly thought of that Malaysia dumped them. These guys did the revenge bod thing to their economy and voila! World’s most powerful passport.

umairone , Fabio Achilli Report

Historic street in Bern, Switzerland, featuring country flags and a famous clock tower in a European cityscape. Maybe not the craziest ever but Switzerland going from “who wants to hire mercenaries?” to “we don’t participate in any war” is quite amusing.

Corbeau99 , Patrick Nouhailler Report

Busy urban street scene with old and modern buildings illustrating country rebranding and cultural changes. Surprised Turkey with Kemalist reforms has not been brought up.

In the 1920s/1930s went from the late medieval Ottoman Empire to a secular state with full language & alphabet reform, abolishing the caliphate, giving women right to vote, adopting last names, adopting modern Western clothing, increased literacy & education.

ContentMaudlin , Binary Koala Report

Cityscape with multiple historic bridges spanning a river, illustrating countries with notable rebranding examples. Czechoslovakia went from existing to getting occupied by germany and splitting to getting together again only to be occupied by soviets to get freedom to splitting again while also changing name everytime that happened, also they did all that in 75 years

chladas , Herbert Frank Report

Historic Chinese architecture with fountains along a canal, illustrating country with the craziest rebranding efforts. China also had a crazy rebrand. From imperial dynasties of different warlords, to collapse, then communist revolution, then opening up a bit to the world… and now they’re essentially hypercapitalist with a communist dictatorship. Talk about versatility!

RATTLECORPSE , tomislav domes Report

Busy urban street with modern skyscrapers and pedestrians, illustrating a city reflecting country rebranding concepts. South Korea. Sansung, LG, Hyundai, Kia, etc. have all been around for decades, but a generation ago, their products were seen as cheap, mediocre knock-offs of their Japanese counterparts (remember the flammable Excels?) Now, certainly for electronics and hi-tech items, they have outdone them (except maybe when it comes to video game systems for which Japan has always maintained the edge). And no one makes fun of Korean cars anymore.

South Africa. From officially unequal, racially segregated, fascist, white supremacist state to pluralistic, inclusive democracy. The transition, which was remarkably peaceful, was 30-35 years ago and while the country is far from perfect with plenty if problems, it still functions and has to some degree stayed true to Mandela’s vision. Who else knows they were the first country to officially protect sexual orientation in their constitution?

Exotic-Ferret-3452 , Ian Muttoo Report

Aerial view of a city with dense buildings and greenery, illustrating the concept of country rebranding and urban transformation. Vietnam. The communists “won”, and yet 15 years later Vietnam was one of the most capitalist countries in the world. Now all your textiles and furniture is made there.

nostrademons , kangarooo1982 Report

Taj Mahal with crowds visiting the famous monument representing a country’s historic and cultural rebranding. India went from the largest producer of goods with the richest province and royal family in the world in 1700 to a broke nation that was a buyer of goods by 1857. That was a reversal of over 3000 years of history lol.

SatynMalanaphy , Christopher John SSF Report

Crowd gathered near a historic monument with water fountains during a sunny day, illustrating country rebranding spots. Not a country, but Mexico City – from a “dangerous area” to the biggest hotspot of food, culture, design, fashion, etc

For a country, probably Croatia, although Serbia is coming up too 

Jon-esq , VV Nincic Report

City skyline with a boat on the water illustrating country rebranding and urban development concepts. New Zealand. International money laundering hub, internally run by a coalition of classic European blokes and South American gangs, supported by a legal system adapted to enabling coverups in advance. Rebranded as milk and apples. On which they’d have you believe an island with no mineral resources can run a first world economy and lots and lots of [substances].

SchoolForSedition , thinkrorbot Report


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