bitchy | King Charles’s Highgrove estate is promoting their discounted rosé this week

In March/April 2024, the Duchess of Sussex soft-launched her business, which was then called American Rivera Orchard. She didn’t have anything on sale and nothing was really launched – all she did was send homemade jam and gift baskets to her friends and associates. Those jam-baskets became global news and of course the British press had wall-to-wall jam-basket coverage. What was also funny about that moment was the left-behinds followed every jam-basket religiously. Buckingham Palace’s gift shop swiftly began promoting THEIR jam, as did King Charles’s Highgrove estate (which has its own branded jam). Royal sources then briefed the Daily Mail that THEIR jam was selling out, take that, Meghan! The saddest footnote was when Princess Kate got sent out to mention her plum jam recipe at a public event several months ago. Sigh.

Well, last week, Meghan confirmed that she will release a line of As Ever-branded rosé. Her wine comes out on July 1st, next week. Suddenly, wouldn’t you know, the people running King Charles’s Highgrove social media made sure that everyone knows that the Highgrove Sparkling English Rosé is 15% off and available!

🍾 To celebrate #EnglishWineWeek, enjoy 15% off when you purchase six or more bottles of Highgrove Sparkling English Rosé, crafted exclusively for Highgrove by the renowned Herbert Hall Winery in Kent, with code HGROSE15. Offer ends Sunday!
Shop now: pic.twitter.com/Wcana8QB7U

— Highgrove Gardens (@HighgroveGarden) June 24, 2025

The Daily Mail is even running spon-con about Highgrove wines too, and they’re recommending the Highgrove Rosé for Wimbledon. The same Wimbledon which starts on June 30, the day before Princess Diana’s birthday! HOW DARE THEY! Don’t they know that no one can do any business on that day?! Honestly though, I sort of enjoy how this is a thing now – whenever Meghan announces or sells a product, all of the royal gift shops rush out to remind everyone that THEY SELL THOSE THINGS TOO! Meghan’s not even selling As Ever products in the UK, so British jam-and-wine fans really might have to buy some of this royal stuff. I wonder if the Times plans to do another blind taste test, this time between Meghan’s wine and Highgrove wine?

Photos courtesy of Avalon Red, Cover Images, Netflix, As Ever’s IG.

: His Royal Highness – Prince Charles The Prince Of Wales and Her Royal Highness – Camilla The Duchess of Cornwall raise a toast to Queen Elizabeth II at The Oval, London, England, UK on Sunday 5 June, 2022 as part of a Jubilee Big Lunch event to celebrate Queen Elizabeth II’s Platinum Jubilee for 70 years of Service.,Image: 697128570, License: Rights-managed, Restrictions: Please credit photographer and agency when publishing as Justin Ng/UPPA/Avalon., Model Release: no, Credit line: Justin Ng / Avalon

: President Cyril Ramaphosa of South Africa, and King Charles III, toast at the State Banquet held at Buckingham Palace, London, during the State Visit to the UK by the South African president. Picture date: Tuesday November 22, 2022. Photo credit should read: Aaron,Image: 739544337, License: Rights-managed, Restrictions: NO UK USE FOR 48 HOURS- Fee Payable Upon reproduction – For queries contact Avalon sales@Avalon.red London +44 20 7421 6000 Los Angeles +1 310 822 0419 Berlin +49 30 76 212 251 Madrid +34 91 533 42 89, Model Release: no, Credit line: Avalon.red / Avalon

: French president’s wife Brigitte Macron (L) toast with Britain’s King Charles III (C) as French President Emmanuel Macron (R) toast with Britain’s Queen Camilla (unseen) during a state banquet at the Palace of Versailles, west of Paris, on September 20, 2023, on the first day of a British royal state visit to France. Britain’s King Charles III and his wife Queen Camilla are on a three-day state visit to France.,Image: 806919277, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: DANIEL LEAL / Avalon

: Britain’s King Charles III tries a glass of mulled cider during a festive themed ‘Celebration of Craft’ at Highgrove House in Tetbury, western England on December 8, 2023. The King met graduates and tutors and saw the work produced by The King’s Foundation’s Craft programmes, including the Metiers d’Art Fellowship, the School of Traditional Arts, and the Building Arts Programme.,Image: 827899624, License: Rights-managed, Restrictions: AP REUTERS OUT, *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: ADRIAN DENNIS / Avalon