He’s not just a boss. He’s a luxury YouTuber in training. Which basically means his full‑time job right now is pretending to be famous while asking the internet how to become famous. The kind who treats ChatGPT like a life coach, follows every trend two days late, and thinks consistency is for people without “vision.” Every failing idea becomes a clip, and every employee becomes a prop.
One of the problems I can’t help but notice in the past couple of years is that some words were just completely drained of their meanings. And I think somewhere at the very top of that list is the word influence.
The second that ‘R’ hit the end of that word, it completely lost any relation it had to it’s previous meaning, and up until that crucial moment, we had a chance to pursue the stop making stupid people famous ideal, but with that new powerful yet completely devoid of any value, the new fit-for-all way of saying your’e unemployed AND you don’t have any aspiration of doing real work to provide for yourself took over the world by storm.
The highlight in the story below is how predictable this kind of guy is. Born with financial padding, convinced that charisma scales like profit, and chronically unaware that success requires self‑awareness. He wants the content lifestyle so badly he’s skipped right over reality, straight into fantasy, where his videographer doubles as an unpaid roommate, moral support system, and maybe a background character in his luxury B‑roll.
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